A visual identity that holds up in print
We test every logo, palette and type system on paper before it goes anywhere near a screen. You get a brand that works on a coffee cup, a poster and a storefront sign without losing its character.
An independent creative studio working on visual identity, editorial design, and art direction for local brands, artists, and small businesses. The portfolio documents each project from the first sketch to the final printed piece, with attention to craft, urban culture, and neighborhood commerce.
Focus areas
Branding, Editorial, Print
Working method
Sketch to production
Why work with us
We test every logo, palette and type system on paper before it goes anywhere near a screen. You get a brand that works on a coffee cup, a poster and a storefront sign without losing its character.
Catalogs, menus and lookbooks are structured around how people actually scan a page. Grids, margins and type hierarchies are decided early, so the final file is ready for the printer without surprises.
From the first moodboard to the last photo retouch, every visual decision follows the same conceptual thread. Your campaign looks like one voice, not a collection of random images.
We specify paper stocks, ink coverage and finishing techniques that match your budget. You avoid the common problems of color shifts, low-resolution files and unexpected costs at the press.
Each case study records the conceptual decisions, color explorations and type trials. That documentation becomes a reference for future projects, so you are not starting from zero next time.
Short notes from shop owners, artists and small teams who commissioned a visual identity or a printed campaign. Each one describes the part of the process that mattered most to them.
The first mockup showed the logo on a takeaway cup, and that single image settled every discussion we had about the direction. We stopped guessing and started approving.
Marta Jimenez Owner, Cafeteria de BarrioWe gave the studio a stack of old posters and a vague idea about our neighborhood. They came back with a type system that felt like it had always belonged to us.
Diego Salazar Organizer, Independent Music FestivalThe art direction for our lookbook was planned around real production constraints, not just moodboards. Every piece was tested on the paper we actually use.
Lucia Fernandez Founder, Urban Clothing LabelWhat stood out was the documentation. We saw the sketches, the rejected palettes, the print tests. It made the final invoice feel honest and the result feel earned.
Hassan Ali Manager, Local Print ShopThey asked about our suppliers, our shelf space, our regular customers. The identity was built around those details, so it never felt like a generic template.
Nadia Rahman Co-owner, Neighborhood BakeryThe campaign was shot in one day with local models and printed in a small run. The result looked like it cost ten times more, but it still felt like us.
Tom Becker Creative Director, Streetwear BrandThree recent cases that show how we move from a rough sketch to a finished printed piece. Each one documents the conceptual choices, the palette, and the production details that shaped the final result.
If you are planning a branding project, an editorial system, or a printed campaign, these case studies give a clear sense of how we work and what to expect at each stage.